International Sales Meeting
The Challenge
Delivering a high-impact annual sales incentive event for a global orthopaedic leader — across multiple international destinations, year after year.
DJO, the world’s leading provider of orthopaedic products, needed a trusted long-term partner to design and deliver their annual International Sales Meeting: a three-day programme bringing together a sales force of over 1,000 people in major cities across Europe. The event had to achieve two things simultaneously — energise and incentivise a large, internationally dispersed sales team, and communicate key internal messaging and strategic direction with clarity and impact. Consistency of quality across changing locations, formats, and years added a further layer of complexity.
Our Solution
Since 2014, we have delivered the ISM as a fully integrated, turnkey service — taking ownership of every element from programme development and content curation through to full production, logistics, registration, build, show delivery, and derig across the week-long period.
Each year, we curate an engaging programme that includes plenary sessions, regional and country breakouts, speaker sourcing, and innovative team building exercises, culminating in a gala evening with awards, entertainment, and formal dinner. Destinations have included Barcelona, Prague, Rome, Dublin, and Athens.
WHAT WE DELIVERED
The Impact
A decade-long partnership built on consistent, high-quality delivery across some of Europe’s most iconic cities — with an event programme that has year-on-year energised DJO’s global sales force and reinforced strategic alignment across the business. The quality of delivery has earned praise from DJO’s senior management and meeting attendees alike, with the relationship continuing to grow in ambition and scale.
Experience
Changes
Everything
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