Exhibition Stand Design and Delivery
The Challenge
Delivering a premium brand presence for a leading VR company at a specialist technology expo — and standing out in a show defined by cutting-edge innovation.
Pico, a leading producer of VR headsets and technology, needed an exhibition presence at Laval Virtual Expo that reflected the quality and ambition of their product range. While Laval Virtual is a more intimate event than major industry shows, the audience is deeply specialist — making the quality of the experience and the depth of the demonstration environment more important than scale alone.
Our Solution
We designed and delivered a premium booth that prioritised attention to detail, high-quality materials, and a distinctive aesthetic that set Pico apart from fellow exhibitors. The activation brought together six technology partners, each demonstrating how Pico’s products integrate with different apps and software — giving both professional visitors and VR enthusiasts a hands-on experience of the platform’s broader ecosystem. The result was one of the busiest stands on the show floor.
WHAT WE DELIVERED
The Impact
Pico’s presence at Laval Virtual Expo delivered a brand experience that punched well above the scale of the event — a premium, partner-rich activation that drove consistent footfall, showcased genuine product depth, and reinforced Pico’s position as a serious player in the fast-growing VR sector.
Experience
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