Identity has acquired Coda, a specialist healthcare communications agency. The partnership creates IdentityCoda, strengthening Identity’s ability to support pharmaceutical and healthcare organisations with compliant, high-impact
Your team worked months on that congress presentation. It was scientifically rigorous, beautifully delivered, and completely forgettable. Data doesn’t stick. Stories do. Your team worked
Medical affairs has the credibility marketing can’t buy and the insights competitors would kill for. Yet it all stays locked in internal reports while others
Trial protocols satisfy regulators. Patient stories enroll investigators. If your investigator meeting spends more time on compliance than clinical impact, you’ve already lost. You’ve designed
Strong data, compelling creative, flawless event—yet uptake stays flat. The difference between a launch that fizzles and one that moves markets isn’t the moment. It’s
Pharma spends six figures on congress booths that disappear when the event ends. Smart brands are turning exhibition space into broadcast hubs—and the content lives
Your KOLs are shaping opinion every day on digital channels you’re not monitoring. Meanwhile, you’re still flying them in for three-hour meetings and wondering why